Team

We leverage our expertise in a range of
design disciplines, domains, and industries.

• Design disciplines

  • Interaction and visual design
  • Content strategy
  • Customer research
  • Design management
  • Front-end development

• Domains

  • Web sites
  • Mobile apps
  • Desktop software
  • Platform technologies

• Industries

  • E-commerce
  • Social
  • Search
  • Consumer products
  • Financial services

• Jeff Herman | Founder & CEO

  

  Jeff Herman has over 20 years of experience as a designer at Apple, Yahoo!, the MIT Media Lab, and eBay. As Senior Director at eBay, he led a group of 70 designers and was responsible for the design of eBay sites around the world.

  He holds 9 patents and has been a guest speaker at CHI, BayCHI, Adaptive Path’s User Experience Week, Stanford University, UC-Berkeley, and other leading design conferences and programs. He’s also on the Advisory Board of two Silicon Valley startups.

  He earned a master’s degree in Media Arts and Sciences from the MIT Media Lab and a bachelor’s degree in business from The University of Texas.
  LinkedIn Profile |  Flickr |  Twitter

• Simona Brusa Pasqué | Principal Designer

  

  Simona Brusa Pasqué has 10 years of professional experience leveraging design to achieve business and customer goals. She has a broad range of skills, covering blue-sky thinking to hands-on prototyping. At eBay, she redesigned the entire media category and key users touchpoints such as the Home page.

  She earned three master’s degrees: in Industrial Design from Scuola di Design in Milano, Italy; in Interaction Design from the Interaction Design Institute in Ivrea; and in Literature and Philosophy from Università Cattolica del Sacro Cuore.
  LinkedIn Profile

• Corey Chandler | Principal Designer

  

  Corey Chandler has worked as an Interaction Designer for the past 8 years at eBay, Microsoft, and UC Berkeley.

  He is an expert in search experience design and is the co-author of several design patents in that area. Corey is an active participant in the design community, including teaching courses at Computer-Human Interaction (CHI) conferences and hosting a panel at South by Southwest Interactive.

  Corey has a bachelor’s degree in Cognitive Science from UC Berkeley.
  LinkedIn Profile

• Rucha Humnabadkar | Principal Designer

  

  Rucha Humnabadkar has 8 years of experience working as an interaction designer at eBay and StubHub.

  She has extensive experience formulating design strategy while balancing user goals with business needs and technical constraints. At eBay, she led cross-functional design teams to launch multiple eBay international sites and redesigned the selling flow. At StubHub, she completed critical site redesigns and led StubHub’s mobile initiative. She designed the first ticket buying iPhone/iPad app and also laid the framework for StubHub’s mobile site.

  Rucha has a Master’s degree in Communication Planning and Information Design from Carnegie Mellon University and has published on the role of design in establishing a brand.
  LinkedIn Profile

• Karenina Susilo | Principal Designer

  

  Karenina Susilo has 10 years of experience as an interaction designer, specializing in design strategy and end-to-end user experience. Her expertise also includes product discovery, sketching, storyboarding, concept visualization, rapid prototyping, design direction, project management and product management.

  As a designer at Yahoo! and eBay, she partnered with teams to conceive, plan, and design successful e-commerce products.

  Karenina holds a bachelor’s degree in Advertising from University of Oregon, and a master’s degree in Learning, Design, and Technology (LDT) from Stanford University.
  LinkedIn Profile | Featured article

• Rini Kundu | Principal Designer

  

  Rini Kundu has been designing user experiences for more than 15 years. She has built products for the web, desktop, mobile, and tablet devices. Her expertise covers product and design thinking, pre-visualization through early concept sketches, interaction design, and problem solving at every stage of product design.

  As a Principal Designer at eBay, Rini worked on product strategy and design for Search and other verticals. Before eBay, she built consumer and enterprise apps at various startups, acquiring a breadth of experience in design, planning and execution in fast-paced environments.
  LinkedIn Profile

• Kevin Sonnichsen | Principal Designer

  

  Kevin Sonnichsen has spent nearly 12 years as a user experience designer starting at the venerable design firm vivid studios and continuing on to some of the biggest names on the web.

  A multidisciplinarian, he has been able to apply his aesthetic sensibility, natural usability instincts, business acumen and ability to connect with engineers to the success of clients both large and small. His visual design for Edgewood Creek won Modem Media both a One Show Interactive bronze medal for best B2B business site and an AdMark ADDY Award. At eBay, he spearheaded the first site-wide redesign of the interface in its then 11 year history. Most recently, Kevin led a group of User Experience designers in the initial design and launch of Walmart’s multi-platform mobile presence and was instrumental in the recent overhaul of Walmart.com.

  Kevin’s expertise includes large-scale and small-scale visual design systems, interaction design, mobile user experience, storyboarding, brainstorming, prototyping, video and animation.
  LinkedIn Profile | IMDB